Oct 4, 2011

The Biggest Cause of Ugliness...


If you have that niggling feeling you should be wearing a sunscreen, but aren't - read on.  Keep reading also if you're unsure your current sunscreen covers all the bases, because:
THE SUN IS THE BIGGEST CAUSE OF UGLINESS!
So you know the sun causes skin cancer, melanoma and sun burn.  And you probably apply sunscreen to prevent yourself from burning in the Summer.  But did you know the sun, not getting older, is also the biggest cause of ugliness?

Wrinkles, redness, sagging, loss of elasticity and firmess, blotchiness, hyperpigmentation, and sun spots...these things we often attribute to ‘getting old’, but, in reality, it’s not age, but the SUN that is the biggest cause of these!
Even while you don't burn, the UVA rays of the sun, which penetrate deeper than the burning UVB rays, cause wrinkles, sun spots and permanent UVA damage - yes, even without a sunburn - and within the first minute of sun exposure.  You probably don’t bother slip-slop-slapping just to get your mail from your letterbox, or drive to the dairy, but these small ventures out into the sun accumulate in damage to your skin.  This everyday sun exposure, as opposed to spending long periods on the beach or outdoors, is called ‘incidental’ sun exposure and is cause enough to apply sunscreen daily, no matter where you work or live.
Paula Begoun, “The Cosmetics Cop” says, "If you are not using a sunscreen of some kind (lotion, cream, gel, serum) with SPF 15 or greater, that contains the UVA-protecting ingredients of avobenzone, zinc oxide, titanium dioxide, Mexoryl SX, or, outside the United States, Tinosorb, then you are doing nothing of lasting value for the long-term health of your skin."
Did you get that?  Spending money on the latest-science moisturiser or splurging on beauty treatments is all for nothing if you are not using a great sunscreen.  Using a UVA/UVB (broad spectrum) sunscreen SPF 15+ will protect you from most of the damage caused by the sun and lessen the development of all the above skin challenges, plus deadly skin cancer, melanoma and sun burn.  Those of you who are budget-conscious will be pleased to know wearing a great sunscreen daily is your BEST form of skin care.
BUT GREAT SUNSCREENS ARE HARD TO FIND...
When asked by a customer what sunscreen I recommended, I was going to recommend both a Mary Kay brand sunscreen and the Neutrogena one I was currently using (Age Shield SPF 55), but first I checked the updated 'BEST SUNSCREENS' list on Beautypedia.  And I'm so glad I did.  
Beautypedia is an online review database of all the big name beauty brands.  The 'best sunscreens' lists are  here and here.  I found the Neutrogena one had been removed from the 'best' list, due to a sensitising preservative.  So I looked for another one I could recommend alongside the Mary Kay sunscreen (wanting to also offer an alternative brand) but I found all these best-rated sunscreens are either not on the NZ market, outrageously overpriced...or both!  
Feel free to do the research for yourself, but I can tell you very few of the sunscreens on these lists are accessible in NZ at a reasonable price.  You need one that's not so expensive you’re afraid to apply it liberally, as you need, for effective protection.  
The Clinique SPF 30 body cream is good at $41, but the Mary Kay Very High Protection Sunscreen SPF 30 is an even better deal at RRP $28.50.
Mary Kay Cosmetics (MK) is not available in stores or online, but only through MK consultants - of which I am one.  I invite you to piggyback on the orders I make for my business, so you, like me, can have access to this best-selling and highly rated brand.  Using my personal shopping service is easy.  Just email or call me with your order or to request a product recommendation.  Pay with credit card details (VISA or Mastercard) or internet banking online.  
Now, defending against the biggest cause of ugliness is easy peasy!  And I am always more than happy to make a product recommendation from within or without the Mary Kay range.  If MK does not have what you need - or a better or cheaper  option exists that I know of - I will tell you.
Read more about Mary Kay Cosmetics and my NZ-wide personal shopping service.

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